StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Fresh Direct - Analysis of Challenges - Case Study Example

Cite this document
Summary
The paper "Fresh Direct - Analysis of Challenges" highlights that Fresh Direct is an online grocery order and delivery service located in the New York City area. The business promotes the idea that it can provide customers with fresh, and affordable products without having to leave their own homes…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Fresh Direct - Analysis of Challenges
Read Text Preview

Extract of sample "Fresh Direct - Analysis of Challenges"

One of the few complaints that have become too regular in the operations of Fresh Direct is the customer's claim that products are not sufficiently fresh upon delivery. Online grocery services are still an extremely small market sector in comparison to the massive physical stores that dominate the industry (Hand et al., 2009), so it is vital that Fresh Direct address every possible weakness with the appropriate corrective measures. The business obtains, stores, sorts, and delivers items through a detailed process that has been extensively researched to minimize the time until delivery and to keep appropriate products refrigerated as needed. Accordingly, it is possible that the actual freshness is not the problem. Instead, customer perspectives may be biased because they cannot actually touch and physically examine their food prior to purchase, as many shoppers are accustomed to doing (Cho, 2011).

Solution
Fresh Direct can provide daily updates from factory employees that describes the items in the physical terms that shoppers would normally check in person. This addition to the website may ease consumer concern about receiving products that are not sufficiently fresh. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case Analysis Study Example | Topics and Well Written Essays - 250 words - 2”, n.d.)
Retrieved from https://studentshare.org/business/1618718-case-analysis
(Case Analysis Study Example | Topics and Well Written Essays - 250 Words - 2)
https://studentshare.org/business/1618718-case-analysis.
“Case Analysis Study Example | Topics and Well Written Essays - 250 Words - 2”, n.d. https://studentshare.org/business/1618718-case-analysis.
  • Cited: 0 times

CHECK THESE SAMPLES OF Fresh Direct - Analysis of Challenges

The Power of Thinking or Feelings in Crest and Vaseline Advertisements

If customers will not feel the difference after using the product, Vaseline challenges them to return the lotion to it.... The 'rich feel and glowing skin' is a suitable end, since many consumers want their skin feeling smooth and looking young and fresh.... This essay analyzes the persuasiveness of the rhetorical appeals of two advertisements from this magazine, one from Vaseline and another from Crest....
5 Pages (1250 words) Essay

Communication Is the Key to Business Success

The objective is to consider all the aspects, like the company's SWOT analysis, SOSTAC (situation, objectives, strategy, tactics, action, and control) for the IMC system, and develop an analytical approach to make the case as realistic as possible.... direct advertising can be used, but only to a certain extent.... The American Association of Advertising Agencies defines IMC as the concept of marketing communication planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines (general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity, consistency, and maximum communication impact....
8 Pages (2000 words) Essay

FreshDirect Is an Online Grocery Store Company

This paper presents the company which name is FreshDirect, it is operating in food and grocery industry and its website name is FreshDirect.... om.... FreshDirect is an online grocery store company that is offering its customers the opportunity of ordering food and grocery online.... ... ... ... According to the paper, FreshDirect's primary business is allowing its customers to order their food on their online store and get rid of the hassle of going to the grocery store as they can buy everything online while delivery is done right at their premises....
6 Pages (1500 words) Case Study

The Power of Thinking or Feelings in Crest and Vaseline Advertisements

We must have rhetorical analysis skills to also understand the explicit and implicit agenda of other people.... With these critical and analysis skills, we can avoid being manipulated and lied to.... The 'rich feel and glowing skin' is a suitable end, since many consumers want their skin feeling smooth and looking young and fresh....
4 Pages (1000 words) Essay

SWOT Analysis of Fresh Direct Holdings

In total, the company reaches upwards of 250,000 customers, and has received more than 10,000,000 orders since it was founded in 1999 and launched in 2001 by Joseph Fedele and Jason Ackerman, the latter of Company Website/History fresh direct www.... om History fresh direct Holdings LLC.... Currently, fresh direct offers more than 3000 products, including organics and kosher foods.... While exact documents are rare due to the private status of fresh direct as a company, there have been rumors that the company posted over $250,000,000 in revenue throughout 2009, making them a rare profitable ecommerce grocer....
1 Pages (250 words) Essay

Fresh Direct Business

The paper "fresh direct Business" discusses that the firm can install the Cisco MCS 7828-I3 Unified Communications Manager Business Edition.... fresh direct is an established online grocer.... With the belief that quality food coupled with fresh ingredients led to a delicious and nutritious meal, fresh direct has managed to secure a place in the fresh foods market in the United States.... fresh direct is a leading importer and distributor of more than 400 high-quality produce items from 25 countries around the globe....
16 Pages (4000 words) Report

Fruit Processing and Confectionery Market in Oman

PESTEL analysis method and Ansoff matrix would be used for conducting the research.... The report will be structured in a step-by-step fashion starting from the PESTEL analysis to the life cycle.... The coursework " Fruit Processing and Confectionery Market in Oman" describes the Fruit processing and confectionery market in Oman and to give an outline to Muscat Fruit Processing Ltd for managing competitions in the market and achieve expansion of their business....
6 Pages (1500 words) Coursework

Drink Fresh Marketing Strategy

ome challenges that will come in the way are the threat of increasing raw material prices and nearby competitor Sprinkles Gelato.... For example, salesforce, direct marketing, student brand ambassadors, and social media advertising.... The paper 'Drink fresh Marketing Strategy' is an actual example of a marketing business plan.... The new business launch is that of fresh fruit juice outlet located on Charminster Road, England....
23 Pages (5750 words) Business Plan
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us