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Strategic Management in Restaurants - Research Paper Example

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This paper “Strategic Management in Restaurants” is secondary research because it is based on secondary sources. To analyze the team and management structure three multinational restaurants have been selected which are Pizza Hut, KFC, and Burger King…
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Strategic Management in Restaurants
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This thesis will provide an insight into how a team impacts a restaurant’s performance. In every restaurant, there are several departments e.g. marketing, finance, operation, front office, and kitchen, and every department play a vital role in making a restaurant successful. To offer great customer service, good team spirit is needed which can work efficiently towards a common goal. There are several factors that make a good team, which are clear and precise objectives, selection of right employees, allocation of right tasks, and support from managers or leaders.

Failure of any of these aspects can result in disagreement between team members. Thus, managers or leaders must ensure to maintain all divisions and team members effectively to increase the business. To accomplish the goals of the restaurant, the team must work efficiently. Thus, it is the responsibility of the leader to set the standard appropriately to encourage team performance. A proper performance appraisal and reward can motivate individual employees as well as the whole team to perform well.

Big restaurant companies such as McDonald’s, KFC, and Burger King have good management structures and have great teams which help to provide good customer satisfaction. In 2008, McDonald’s and Burger King were the two most preferred restaurants in America. At the present time, the restaurant business is regarded as one of the biggest industrial sectors. People prefer to eat fast food more than ever before, at lunch as well as during breakfast. Thus, good customer satisfaction can lead to improvement in business.

In a restaurant, a customer expects quality food, quick delivery, cleanliness, and good behavior from employees. To meet these expectations, a good management team is needed. Effective teamwork produces greater performance; good management helps to maintain coordination among different divisions and good leadership helps to motivate the team members. Together these factors can make a successful restaurant.

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