StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Concept of Marketing Mix - Research Paper Example

Cite this document
Summary
The paper “The Concept of Marketing Mix” focuses on competition, which is a major contributor to business profits as it makes organizations improve on their products so as to meet the demands of the clients. Organizations must look for ways in which they can convert their inputs into outputs…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.2% of users find it useful
The Concept of Marketing Mix
Read Text Preview

Extract of sample "The Concept of Marketing Mix"

Download file to see previous pages

Most of the financial institutions in the UK are facing great managerial difficulties given the current economic conditions. Notably, the economic conditions have worsened the scenario given that most of the banking facilities are often on the verge of cutting back on their investment due to the recession. Not many of the building societies are safe either. Many have gradually grown into banks and have hence received their share of the brunt given that they could not cope with the sudden change of events in the financial sector (Armstrong 1996, 219).

Many corporations have since gone bankrupt given that they invested in the wrong type of economic opportunity and that they did not look for the best way in which they could invest their money to invest fully on the society’s ability to meet the challenges of the marketplace. With proper strategic models, they are capable of forming a firm base for further growth and proper mitigation of negative results among their members. There must be evidence of some integrated communications-based program form which the existing and newly-identified problems can be satisfied through a number of structural operations making the process productive for the company and clients as well.

A majority of the corporations look for ways in which they can improve their communication base given that they have to open up their activities to as a large a number of people as possible. However, there are factors that either hinder or promote businesses. These factors may either be wholly incorporated into the business agendas or be inconsistent in the coming up with better strategies to deal with the backdrop in services. They arise from either the government or from the economic indicators that are used by many to tell the direction of the market at a particular time in the financial year (Barlon 2006, 3).

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Concept of Marketing Mix Research Paper Example | Topics and Well Written Essays - 6000 words”, n.d.)
The Concept of Marketing Mix Research Paper Example | Topics and Well Written Essays - 6000 words. Retrieved from https://studentshare.org/marketing/1725893-managing-markets
(The Concept of Marketing Mix Research Paper Example | Topics and Well Written Essays - 6000 Words)
The Concept of Marketing Mix Research Paper Example | Topics and Well Written Essays - 6000 Words. https://studentshare.org/marketing/1725893-managing-markets.
“The Concept of Marketing Mix Research Paper Example | Topics and Well Written Essays - 6000 Words”, n.d. https://studentshare.org/marketing/1725893-managing-markets.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Concept of Marketing Mix

The Aspect of Relationship Marketing Approach in Managing the Organizations

hellip; The modern approach to marketing activities is changing its emphasis from the traditional marketing mix (product, price, place, and promotion) to the conception of relationship marketing.... This is what was found to be lacking in the traditional approach of the marketing mix.... Andersen (2001, p167) illuminates that, “marketing practitioners and scholars are abandoning the marketing mix approach as it does not justify the complex interaction and information exchange processes between organizational buyers and sellers”....
8 Pages (2000 words) Essay

Is Price the Most Important Factor in the Marketing Mix

This is because of the nature of the factor price and its effects on the other three Ps of marketing mix.... It comprises of four Ps… These four categories together form the whole marketing mix which in turn, if implemented effectively, can make the business successful.... This essay would further describe the marketing mix in terms of all four Ps.... And it would conclude as to if the factor of price is very important in the marketing mix....
9 Pages (2250 words) Essay

Summary of marketing article

The Concept of Marketing Mix has however has evolved in the 19th century from the several economic theories that were developed during this period.... Of these experts, Converse was one of the only to emphasize on customers which has now become the core of The Concept of Marketing Mix.... The author has not only provided the history and growth of The Concept of Marketing Mix, but has also in a very strong manner led to expressing how the marketing mix needs to develop and improve for the current day types and style of business....
2 Pages (500 words) Essay

Marketing Strategies For London Eye

In 1960 American professor and marketer, McCarthy has formulated The Concept of Marketing Mix, which consists of four elements called simply Four Ps.... For a further and deeper understanding of the marketing mix principles, the London Eye has been chosen as an example of favorable marketing performance.... For further development and promotion, it is recommended to expand the advertising campaigns and research foreign countries before launching a global strategy of marketing....
8 Pages (2000 words) Essay

Marketing assessment

arketing MixThe concept of marketing mix comprises of four elements.... ricePrice is the key element of marketing mix which generates revenues from sale.... Describe the four elements of the marketing mix and give an example of how each would be used within the context of your new product.... trengthsA source of increased revenueThe spa, five-star dining, and the refreshment rooms attract more customers for the luxurious servicesWeaknessesRelatively expensive services in spaThe service quality sometimes might go downOpportunitiesNew lounges with additional services could be introducedMore professionals and expertise could be hired in diversified services in the airlineThreatsWhen the concept is materialized, the threats posed by the competitors in the industry could possibly be countered....
2 Pages (500 words) Essay

Business Plan: Sweet Cat Center

Any service or product that relieves anxiety or enables them to carry out their tasks in a carefree manner is embraced with open arms.... The Sweet Cat center has been established with the sole objective… Sweet Cat center has been set up to provide childcare services in Saint John, New Brunswick....
5 Pages (1250 words) Essay

Personal Marketing

he concept of marketing mix was introduced by Neil H.... According to him, there are four components that one needs to be aware of before considering a marketing mix.... Some features that are associated with formulating a personal marketing plan are –Before I initialize my job of marketing myself, it is necessary for me to recognise my target market, since this feature helps a salesperson to figure out exactly what the potential consumers want from the producer or the supplier....
6 Pages (1500 words) Term Paper

Decision-Making in Stratsim Game

In return, our firm became very efficient in production, sales; marketing decisions something that positioned our firm amongst the leaders.... The paper "Decision-Making in Stratsim Game" highlights that any environmental change has a tremendous impact on the effectiveness of the strategies of any given firm....
14 Pages (3500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us