StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Company of Wal-Mart Stores Inc - Case Study Example

Cite this document
Summary
The paper “The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Company of Wal-Mart Stores Inc” is a forceful example of a case study on marketing. Wal-Mart is one of the greatest assets in the world. The company provides a place in which the consumers can go to virtually purchase anything they need from car repairs to groceries, prescriptions, the latest toys, and electronics…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful

Extract of sample "The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Company of Wal-Mart Stores Inc"

Download file to see previous pages

The paper “The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Company of Wal-Mart Stores Inc” is a forceful example of a case study on marketing. Wal-Mart is one of the greatest assets in the world. The company provides a place in which the consumers can go to virtually purchase anything they need from car repairs to groceries, prescriptions, the latest toys, and electronics. The company’s new idea to launch a new branch for its products in the United Arab Emirates, in particular, comes as a result of the increased demand for incentive products and the tremendous growth of the economy.

Additionally, the growing population, ever-increasing tourist inflow and the diverse culture in UAE is a major incentive for Wal-Mart Company to launch its new branch company in UAE. Wal-Mart's strategic goal is to save people’s money so that they can live better. In relation to this, the company intends to establish its business in the UAE in which the company will offer the highest quality products at the lowest prices. The company works on the belief that offering products at lower prices will enable individuals to save money on necessary products hence enabling them to save more money which they can actually spend on other things.

The company will work on three identified principles thus respect the cultural diversity found in UAE thus employees will be encouraged to express their thoughts and ideas which will be treated with much respect by the company. The second principle will be to serve customers adequately in relation to business goals and objectives. Wal-Mart UAE will strive to excel in customer service through employee-customer relations training. The other principle which the company will work on is the principle of excellence.

This marketing plan, therefore, gives an overview of the entire marketing process that Wal-Mart Company will use when launching the new Wal-Mart UAE Company branch with my assistance as the national marketing manager representative in UAE (Chaston, 2007). The marketing plan gives an in-depth overview of the marketing strategies intended to be used, pricing strategies, promotional strategies, intended product location, and marketing objectives. In addition, the marketing plan gives a clear analysis of the cultural and economic analysis of the UAE. In addition, it provides other aspects of the marketing plan such as warehouse, payment methods, trade terms, product packaging among other important aspects.

This marketing plan is perceived to be a tool through which Wal-Mart Inc Company will use to achieve the Company’s own target as well as its marketing objectives as far as the launch of the new company is concerned. Wal-Mart Inc intends to use this marketing plan primarily to raise visibility and awareness of the company’s discount products. Wal-Mart Company has gathered sufficient information regarding the market as well as the attributes of its target customers. This information will be used by the company to determine the perceived customer’s specific needs are and how Wal-Mart UAE Company can best communicate with them (Cheverton, 2004).

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Compa Case Study, n.d.)
The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Compa Case Study. https://studentshare.org/marketing/2034925-the-launch-of-wal-mart-uae-in-the-united-arab-emirates-a-branch-company-of-wal-mart-stores-inc
(The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Compa Case Study)
The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Compa Case Study. https://studentshare.org/marketing/2034925-the-launch-of-wal-mart-uae-in-the-united-arab-emirates-a-branch-company-of-wal-mart-stores-inc.
“The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Compa Case Study”. https://studentshare.org/marketing/2034925-the-launch-of-wal-mart-uae-in-the-united-arab-emirates-a-branch-company-of-wal-mart-stores-inc.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Launch of Wal-Mart UAE in the United Arab Emirates, a Branch Company of Wal-Mart Stores Inc

Information System Used by Wal - Mart

million associates worldwide with 3200 stores in the united States with 100 million customers visiting per week worldwide....  Organization's overall business strategy Wal - Mart store inc.... nbsp;The Wal - Mart stores were the organization was selected owing to the curiosity of knowing more about the business strategy and information system used by the no 1 rated company in fortune 500 lists, which would be quite a rewarding experience as always success is never achieved in a single step....
10 Pages (2500 words) Term Paper

The Wal-marts Market Management

Wal-mart is the largest store in the united State of America, and one big chain stores the world.... On top of this, the company is dominant retail in Mexico, Canada, and the united Kingdom.... It operates more than 4,000 retail stores globally.... wal-mart is not an exception.... A survey by Fortune 500 index shows that wal-mart is the richest and most powerful corporation in the world.... wal-mart is admired and is position two globally (Vance, Sandra, & Roy, 1994)....
11 Pages (2750 words) Case Study

Strategic Management in Wal-Mart Stores Inc

… The paper "Strategic Management in wal-mart stores inc" a good example of the management case study.... The paper "Strategic Management in wal-mart stores inc" a good example of the management case study.... Discussion For years, wal-mart stores inc.... Using wal-mart as an example the essay explores the possibility of a firm to pursue both cost leadership and differentiation strategies and be successful.... The success of both cost leadership and differentiation strategies is attributed mainly to wal-mart's efficient as well as a large scale supply chain....
6 Pages (1500 words) Case Study

Ethics and Corporate Social Responsibility of Apple Inc and Wal-Mart Stores

The company also accelerated innovation and has since been highly competitive (wal-mart stores inc.... in the united States of America based multinational that was first incorporated as Apple Computer Inc.... in the united States of America based multinational that was first incorporated as Apple Computer Inc.... … The paper “Ethics and Corporate Social Responsibility of Apple Inc and wal-mart stores” is an intriguing variant of the case study on business....
10 Pages (2500 words) Essay

Human Resources Management at Wal-Mart Stores Inc

… The paper 'Human Resources Management at wal-mart stores inc" is a great example of a management case study.... nbsp;Arguably the world's largest private employer, wal-mart stores inc has two million employees across the world.... The paper 'Human Resources Management at wal-mart stores inc" is a great example of a management case study.... nbsp;Arguably the world's largest private employer, wal-mart stores inc has two million employees across the world....
6 Pages (1500 words) Case Study

Wal-Mart Corporations Low Sales

Wal-Mart is also the biggest supplier of grocery in the united States of America.... In the years 2008/2009 it produced 51% of their 258 billion dollars sales in the united States grocery business.... It is one of the largest corporations in the united States of America.... Wal-Mart Company is an American company that runs warehouse stores and chains offering large discounts.... Wal-Mart Company is an American company that runs warehouse stores and chains offering large discounts....
10 Pages (2500 words) Research Proposal

Wal-Mart Store Inc and HRD Theoretical Framework

The research focuses on identifying the challenges of wal-mart stores inc.... The management is supposed to be equipped with the essential leadership roles and the market position to relate to the expected future of wal-mart stores inc.... nbsp;wal-mart stores inc.... nbsp;wal-mart stores inc.... The human resource development approach in wal-mart stores inc.... using the HRD framework, identifying the aspects of HRD working perfectly in the wal-mart stores inc....
10 Pages (2500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us