StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Strategies for E-Business through Its Maturity - Essay Example

Cite this document
Summary
The paper "Strategies for E-Business through Its Maturity" states that generally speaking, according to the Brand Strategy (2006) article, the e-businesses should start differentiating the services they offer and they need to follow the branding strategy…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful
Strategies for E-Business through Its Maturity
Read Text Preview

Extract of sample "Strategies for E-Business through Its Maturity"

Due to the change in the technologies, the e-businesses will soon reach a decline stage of their product life cycle and therefore the e-businesses need to brand themselves. The e-businesses should adopt a differentiating strategy. They should differentiate the services that they offer and create a whole new experience that they should offer to the end-users of their product. As the new technology emerges, the e-businesses need to catch up with the technology and they also need to innovate and focus on their customers.

The e-businesses need to keep their core focus on their customers. They need to offer value-added services to the customers that no other portal or B2C business is offering. In providing the consumers with these value-added services, the e-businesses should also consider the fact that these value-added services are also agreed upon by the sponsors. The e-businesses need sponsors as well to support them which, again is an important factor to consider for the e-businesses.

Thus, in short, what the e-businesses need to focus on is creating their brands, focusing on the customer's needs, providing them with a new experience not offered by others, providing value-added services, and also taking along the sponsor's agreement.


1. Based on the Hardy et al. (2007) article, how would you define Google’s strategy?

Google’s Strategy
Google’s strategy of brokering media types is a unique strategy that no other competitors of Google have adopted yet. This strategy is in line with what Google needs to define its brand in the way. The strategy will help Google continue with what it does and will support its running strategy of Google. Google’s strategy that it has adopted is an effective and efficient one.

The actual strategy of Google is to target its target audience in small market niches. When Google will acquire YouTube then this will result in the ability for Google to cover the market niches and advertise more effectively. Advertising issues relating to Google will probably come to an end and Google will be able to advertise its upcoming value-added services to its customers in a more efficient way.

This strategy of Google is a ‘differentiating strategy’ that will help Google differentiate itself from its competitors. Especially in the U.S., this strategy has not been adopted by any of its competitors of Google. The media industry and Google have good ties. This is evident from the Google Ads that we see on every other site and almost all the websites support Google in this strategy.

Thus, the strategy of brokering media types is an effective strategy that will help Google differentiate itself from its competitors and Google can achieve a unique competency through this strategy. The strategy also serves as a solution to the media ads and advertising problems of Google and also is in line with Google’s current strategy.

2. What must a brick and mortar company do to transform its strategy when it decides to transform into an e-Business?

Brick & Mortar Company Transforms to E-Business –Strategy Transformation
When a brick-and-mortar company decides to transform into an e-business, the first and foremost thing it needs to do is project its target audience and then change its strategy according to the type its target audience falls into. It needs to adopt the strategies that the present e-businesses are following and are planning to follow in the future.

The brick-and-mortar company when transforming into a click-and-mortar company needs to change the way it advertises itself. It should adopt the most effective way it should adopt to advertise itself because the way of advertising, way of business processes, way of dealing with customers, way of dealing with suppliers, a; change because the way of doing business changes.

To transform its strategy, a brick and mortar company should adopt a new way of doing business and enter the market with a differentiating strategy so that it is not looked upon by the customers as the same as adopted by other e-businesses that are already present in the market. Hence differentiating itself from the others is very important to entering into the e-business.

Thus, to transform into a click-and-mortar company from a brick-and-mortar company, the company needs to transform its strategy in a way that differentiates it from the other e-businesses operating in the market. This is because the product life cycle of the e-businesses is at its maturity and if some firm enters this market, it can only be successful if it adopts a unique competency. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing E-Business Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Marketing E-Business Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/miscellaneous/1521825-marketing-e-business
(Marketing E-Business Essay Example | Topics and Well Written Essays - 1500 Words)
Marketing E-Business Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/miscellaneous/1521825-marketing-e-business.
“Marketing E-Business Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/miscellaneous/1521825-marketing-e-business.
  • Cited: 0 times

CHECK THESE SAMPLES OF Strategies for E-Business through Its Maturity

E-Business Maturity Models

This assignment "E-Business maturity Models" discusses business as a part of transacting business today.... Businesses need to adopt the E-Business maturity Model Systems for growth.... This is because improved e-business maturity is directly connected to better outcomes.... The model offers a platform under which one can establish where a business is positioned and pin-points high-priority advancement areas that ought to be addressed to enhance current maturity phase....
8 Pages (2000 words) Assignment

Project Management Maturity Model

This paper ''Project Management maturity Model'' tells us that the advancements that have been witnessed in the business environment have created a significant role for project management and this explains the development of new approaches.... One of the approaches that have been adopted is the project management maturity model, a tool that has enabled managers to understand the essence of project performance (Caron, Ruggeri & Merli, 2013).... A maturity model is a tool that enables businesses to measure the ability of an organization to maturely manage different projects....
8 Pages (2000 words) Research Paper

Why Do Mergers and Acquisitions Fail and Why Do Corporate Officials Still Pursue Them

Many businesses attempt to improve their revenue stream or maintain a higher competitive advantage through the process of acquiring or merging with other successful companies.... Many businesses attempt to improve their revenue stream or maintain a higher competitive advantage through the process of acquiring or merging with other successful companies.... Many businesses attempt to improve their revenue stream or maintain a higher competitive advantage through the process of acquiring or merging with other successful companies....
9 Pages (2250 words) Case Study

Current Marketing Strategies Followed by Coca-Cola Company and Its Impact on Target Audience

The paper 'Current Marketing Strategies Followed by Coca-Cola Company and its Impact on Target Audience' is a convincing example of a marketing research paper.... The paper 'Current Marketing Strategies Followed by Coca-Cola Company and its Impact on Target Audience' is a convincing example of a marketing research paper.... The paper 'Current Marketing Strategies Followed by Coca-Cola Company and its Impact on Target Audience' is a convincing example of a marketing research paper....
18 Pages (4500 words) Research Paper

E-Diplomacy Maturity Model

This paper "E-Diplomacy maturity Model" discussed the role of the maturity model in the development of the organization.... Most companies follow the maturity model for making their business process more effective.... The maturity model in this context refers to the method that is used for judging the maturity level of the organization.... That is to say, the maturity model is being used to judge whether the processes that are used and the way in which they are used characterizes an organization that is mature....
15 Pages (3750 words) Case Study

Strategic Marketing Plan of SpotUNE

urther, more different stages of a product life cycle along with marketing implications and best suitable strategies for SportUNE have been explained in detail.... This report looks to identify and explain the strategic marketing plan of SpotUNE and is in continuation of its earlier part.... This report looks to identify and explain the strategic marketing plan of SpotUNE and is in continuation of its earlier part.... This report looks to identify and explain the strategic marketing plan of SpotUNE and is in continuation of its earlier part....
16 Pages (4000 words) Case Study

Improving IT-Business Alignment

Since it is hard to provide the necessary education to the line management about the potentialities and limitations of technology, setting the Information Technology priorities for various projects, the establishment of resources, as well as skills and the integration of systems through the corporate strategy, becomes necessary to an organization.... tudies indicate that the establishment and development of right relationships through processes is the key to successful achievement of sustained alignment within the organization....
11 Pages (2750 words) Coursework

Maturity Models

The paper 'maturity Models' is an outstanding example of a management literature review.... The maturity model facilitates the organizations in improving their business operations by developing best management practices.... The paper 'maturity Models' is an outstanding example of a management literature review.... The maturity model facilitates the organizations in improving their business operations by developing best management practices....
13 Pages (3250 words) Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us