StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Brand Management Report - Essay Example

Cite this document
Summary
For global consumers, the brand embodies the appeal of the golden arches, McDonaldlan and Ronald McDonald, the ever-present advertising, and the…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
Brand Management Report
Read Text Preview

Extract of sample "Brand Management Report"

Download file to see previous pages

Benjamin Barber has illustrated the emergence of McWorld, founded on globalising markets, and creating a uniform set of cultural values, social practices, and products that are represented by McDonald’s. In Barber’s point of view, hostile Jihad forces resist McWorld, with the two being insubordinate of liberal and democratic principles. Hence, although McDonald’s contributes in the homogenisation and standardisation of an international consumer culture, it brings newness, diversity, and variety to numerous section of the world, hence facilitating the formation of a ‘hybridised postmodern global popular culture.

’ As a result, Ritzer’s explanation of the classification of rationalisation in illustrating the practices and influences of McDonald’s is quite objectivistic and falls short in expressing the cultural and subjective intricacy of the spectacle of McDonald’s, whilst the idea of Barber of McWorld also excessively simplifies. It is not likely that a large portion of the customer base of McDonald’s view themselves as caught in a trap, even though undoubtedly several of its employees feel imprisoned and trapped in their oppressive labour conditions.

On the cultural aspect, the process of McDonaldisation conceals the forms of rationalisation with a vibrant environment, frequently adorned with images from contemporary movies and figures of mainstream entertainment, to offer a funhouse getaway and to amuse the customers and to satisfy their stomachs. Underneath the appealing facade, to be certain, unchangeable circumstances of rationalisation operate discreetly, disguised by the exterior of the promised product and service offerings of McDonald’s as providing amusement and gratifying eating for a fast-paced world.

Majority of the feedback from the primary research are an outcome of the global brand strategy of McDonald’s. Evidence of this can be discerned in the image of family, fun, affordability, and convenience linked to

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Brand Management Report Essay Example | Topics and Well Written Essays - 4000 words, n.d.)
Brand Management Report Essay Example | Topics and Well Written Essays - 4000 words. Retrieved from https://studentshare.org/miscellaneous/1747369-brand-management-report
(Brand Management Report Essay Example | Topics and Well Written Essays - 4000 Words)
Brand Management Report Essay Example | Topics and Well Written Essays - 4000 Words. https://studentshare.org/miscellaneous/1747369-brand-management-report.
“Brand Management Report Essay Example | Topics and Well Written Essays - 4000 Words”. https://studentshare.org/miscellaneous/1747369-brand-management-report.
  • Cited: 0 times

CHECK THESE SAMPLES OF Brand Management Report

Community of Practice Design

Since they had integrated into their management the concept of CoP; they become “knowledge bank”5 because they had provided their customers' high-quality information as well as gained know-how on economic development.... This report "Community of Practice Design" discusses a community of practice as defined as the “group of people informally bound by shares expertise and a passion for a joint enterprise....
17 Pages (4250 words) Report

Network Environment Management

This report ''Network Environment management'' will provide a proposed solution that will incorporate network architecture.... 2 Introduction The computer networks involved thousands of elements, a variety of devices and protocols, including interactions and relationships between components therefore enhanced network management for large scale systems has developed.... In addition, the network has to fully informative and must contain effective management tools in order to make sure efficient and trouble free operations....
20 Pages (5000 words) Report

IT and the Next Generation

This paper ''IT and the Next Generation'' tells that the important aspect that internet has created is the world of virtualization.... he IT infrastructure is one of the most cost-effective ways through which one can promote their brands and sell their products.... nbsp; … It is perhaps most evident in school-days history classes: in Victorian Britain, for example, working class families had to wash all their clothes by hand, whereas nowadays people think nothing of chucking their clothes in some washing machine with a bit of powder, pressing a button and leaving the machine to it....
11 Pages (2750 words) Report

Social Networking Sites: Functions and Impacts

This report "Social Networking Sites: Functions and Impacts" presents social networking sites such as Facebook that have their influence on people to a great extent in almost every interactive activity.... Business organizations have identified the intensity of public interaction with these sites....
6 Pages (1500 words) Report

Operations Management

The paper "Operations management" demonstrates four interrelated modules of primarily operations management.... nbsp;Operations management is concerned with the management of people, processes, technology, and other related resources in order to produce quality goods and services.... Though these hypermarket chains have their own set of menu items, yet Spice Time has the brand equity of being a specialty in Indian spices and Indian curry....
6 Pages (1500 words) Report

Synthetic Diamond in Tools

This report "Synthetic Diamond in Tools" presents synthetic diamond that is also known by two other names; cultured diamond or cultivated diamond.... This type of diamond is produced artificially as opposed to natural diamonds which are created through geological processes.... hellip; They possess the same atomic structure, physical properties, and chemical composition that real diamonds have....
10 Pages (2500 words) Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us