StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Plan of Pizza Restaurant - Essay Example

Cite this document
Summary
"Marketing Plan of Pizza Restaurant" paper argues that emotional appeal will be used in a message that emphasizes the leisure and entertainment activities in the restaurant. Because most of the customers are from rich families, they will have access to TV and the Internet…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Marketing Plan of Pizza Restaurant
Read Text Preview

Extract of sample "Marketing Plan of Pizza Restaurant"

The application of these media would facilitate the building of a loyal customer base. The products of Pizza Restaurant are Pizza and other food items. However, a lot of the customers like to spend their time in the restaurant because they like leisure and entertainment activities. Therefore the critical factor is to design a message that will appeal to the emotions of the customers. The message should communicate the exciting features that are offered by the restaurant.

One possible message can be: Pizza Restaurant delivers the best products in town. This simple message will appeal to the emotions of the customers, particularly when delivered through attractive audio-visuals. Such a message broadcast online and through TV can communicate to the mass market and create an emotional appeal for Pizza Restaurant. Answer to Question 2 The most important element is the positioning strategy. Implementing an effective positioning strategy will enable Pizza restaurants to emphasize the unique quality of their products and services (Armstrong and Kotler, 2005).

Since the restaurant will be targeting customers most of whom are from rich families, the critical success factor is to create a unique positioning within the minds of the customers (Fred, 2006). Therefore the communications program should be developed with positioning emphasized as the most important element. Emphasizing this element is also related to the competitive strategy. Pizza Restaurant will be facing competition from other restaurants in the city. Therefore it is important to communicate to the customers about the uniqueness of Pizza Restaurant’s products and services.

The marketing program should communicate to the customers the high level of quality that is maintained in Pizza Restaurant’s products and services. This differentiating factor can be highlighted by emphasizing the positioning element of the campaign. By emphasizing upon the positioninment, the campaign can be targeted to the unique selling proposition (Goetsch and Davis, 2003). Answer to question 3 Personal selling is defined as one-to-one interaction between individual salespersons and clients.

This type of interaction would not be feasible in marketing Pizza Restaurant because of its mass marketing strategy for segmentation. As a result, the company will be communicating the same message to the widest range of demographics. Therefore standardization is feasible (Grover & Kettinger, 2008). For this reason, marketing strategies other than personal selling such as advertising, sales promotion, word of mouth, event-based marketing, and public relations will be more feasible. Personal selling is a more feasible option in the case where the company implements a differentiated strategy.

However, Pizza Restaurant’s products and services will be marketed using a single marketing program that communicates to the mass market with the same appeal and message. Therefore individual interaction is not required. The customers will be reacting to the products and services similarly. The market is considered to be homogenous. Therefore the marketing program is standardized. The same campaign is broadcast to the mass market and therefore individualized interaction as in the case of personal selling is not a feasible option. 

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing plan Essay Example | Topics and Well Written Essays - 500 words - 4”, n.d.)
Retrieved from https://studentshare.org/other/1410464-marketing-plan
(Marketing Plan Essay Example | Topics and Well Written Essays - 500 Words - 4)
https://studentshare.org/other/1410464-marketing-plan.
“Marketing Plan Essay Example | Topics and Well Written Essays - 500 Words - 4”, n.d. https://studentshare.org/other/1410464-marketing-plan.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Plan of Pizza Restaurant

Marketing Plan for Pizza Restaurant

When it comes to the marketing of pizza restaurant, it provides pizza products, services, information, and experience to its targeted customers to satisfy their needs or wants.... "Marketing Plan for pizza restaurant" paper argues that in order to ensure continuous delivery of quality organic and pizza-contained food, the marketing department will be assessing customers' specific requirements and their responses to various products and services they prefer.... The pizza restaurant's current marketing strategy is to expand segment positioning by including product, price, place, and promotion elements....
1 Pages (250 words) Essay

Marketing Plan for Pizza Restaurant Located in Riyadh

Major competitors of pizza restaurant are other Hotels, Restaurants, and Resorts in nearby cities.... "Marketing Plan for pizza restaurant Located in Riyadh" paper identifies the major competitors, their marketing strategies, and the strengths and weaknesses of these competitors.... As most of the ohe customers prefer spending on leisure and entertainment at restaurants, the pizza restaurant has growing opportunities to target these customers and grab a slice of this significant market environment....
2 Pages (500 words) Essay

Marketing Plan for Pizza Restaurant

The author of the paper titled "Marketing Plan for pizza restaurant" focuses on a pizza restaurant which chooses a Mass-Marketing strategy for its segmentation because it will be more relevant for a restaurant rather than differentiated or any other strategy.... Answer to Question 2 The food products and dining services that pizza restaurant aims to provide to its customers, who are rich hippies from Riyadh, Saudi Arabia, will be able to provide excellent quality of taste and mere satisfaction for their needs and will be branded as a very unique in the market....
1 Pages (250 words) Essay

Marketing Strategy and Marketing Plan of Pizza Hut

Pizza Hut offers a long list of different pizzas with a variety of other food items Marketing Strategy and marketing plan of pizza Hut Introduction: Pizza Hut is an American restaurant chain.... arketing Plan by Pizza Hut: marketing plan of pizza Hut includes following key components that help the brand to shape its position in the current local market.... Marketing Strategy of pizza Hut is aimed to target people that fall in the age bracket of 18-55, love to eat out and never hesitate in experimenting something “new....
2 Pages (500 words) Essay

Research project

As the demand for fast food is increasing, the business of pizza Express restaurant is expanding and therefore the researcher has chosen this as the topic of discussion.... The research is to be conducted in a mixed method approach using both qualitative as well as the quantitative methodology by conducting a survey and an interview to the customers and the managers of pizza Express restaurant.... The Pizza Express restaurant is a well known restaurant located in the United Kingdom and many other countries like Europe, India, Hong Kong, Pakistan and the Middle-East (Luo, et....
14 Pages (3500 words) Essay

Pizza Hut Marketing Dynamics

om, “the worlds largest pizza restaurant company with 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category.... ecipe Pizza, 2008, ‘The history of pizza Hut', Recipepizza.... It develops a comprehensive marketing plan which anticipates and can adapt to change, while being mindful to ethical and legal issues....
6 Pages (1500 words) Essay

Marketing Concepts of Pizza Restaurant

The paper 'Marketing Concepts of pizza restaurant' presents an exchange of foods and services which is not merely the core idea behind its marketing, but rather, sincere efforts to create, communicate and deliver reasonable values to its customers will be of greater focuses and major concerns.... This paper touches a number of marketing concepts and apply them to the case of pizza restaurant to find how a firm can strategically plan and design its marketing and how these can help it achieve its ultimate goals ...
6 Pages (1500 words) Term Paper

Developing a Project Plan: Frozen Pizzas

rozen Pizza was introduced in Norway by the establishment of a well-known pizza restaurant in Oslo named Peppe's in 1970.... There are many varieties of pizza that exists worldwide.... ISTORY of pizza ... here are various types of pizza depending on different countries, for instance, a home-made pizza from Australia that is made from ingredients such as salmon, dill, bocconcini and tiger prawns.... he categorization of pizza as a highly differentiated brand product is partly normative, in the sense that it implies that consumer segmentation profiles ought to be taken into account....
8 Pages (2000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us