StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Developing and Sustaining the Brand - Essay Example

Cite this document
Summary
The current essay provides an analysis of the article titled "Brand Survival: do brands really last forever?". Several examples of modern products are used to illustrate the points. Additionally, the writer describes a personal reflection on the brought argument…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Developing and Sustaining the Brand
Read Text Preview

Extract of sample "Developing and Sustaining the Brand"

Download file to see previous pages

The micro factors include all internal forces like customer satisfaction, the company's financial stability, and the way a product is positioned in the market by the organization. Beyond these, there are external forces at work including the political environment, general economic conditions, legal or regulatory changes, as well as the impact that increasing consumer environmental awareness is making on fuel sources and eco-friendly corporate practice. The author then moves into a section on the development and survival of brands, noting that the standard product life cycle, i.e., introduction, growth, maturity, and decline, are all applicable to a brand as well.

The key to survival is adaptation, rejuvenation, innovation, or re-positioning. Adaptation, the author notes, is a long-term process and the article cites McDonald's as a prime example of a brand engaging in adaptation; recognizing cultural demands or health concerns, and tailoring product offerings by adapting to the new market trends. Rejuvenation is a dual-prong process, whereby innovation and repositioning are combined to give a brand a new start. Innovation, the article notes, need not be radical; it can be incremental with minor improvements accumulating over time to result in major differences in the products or services offered.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Developing and Sustaining the Brand Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Developing and Sustaining the Brand Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/business/1500028-article-review-high-school-essay
(Developing and Sustaining the Brand Essay Example | Topics and Well Written Essays - 750 Words)
Developing and Sustaining the Brand Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/business/1500028-article-review-high-school-essay.
“Developing and Sustaining the Brand Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/business/1500028-article-review-high-school-essay.
  • Cited: 1 times

CHECK THESE SAMPLES OF Developing and Sustaining the Brand

Starbucks Brand Strategy

Brand Management Contents Contents 1 Introduction 3 Back ground of the brand 4 Brand Elements 4 Usage of customer based brand equity (CBBE) Model 7 9 Brand Strategy 9 Marketing Communications Integration 16 sustaining the brand 20 Conclusions 21 Recommendations 22 References 23 Introduction The origin of the word “brand” has come from the original Norwegian word “brand” which means to burn.... Brands are something developed in the minds of the customers; and, hence, the customers do not buy the product; customers actually buy the brand....
9 Pages (2250 words) Coursework

Samsung Brand Building

Steve argues that Samsung's frequency programs and brand image building activities sustain his loyalty to the brand.... Since Steve trusts Samsung products, as well as the brand's positive image, he believes that Samsung's competitive brands such as Toshiba, Sony and Nokia are relatively unreliable, particularly with regard to the quality of their products, as well as after sales services such as servicing, repair and maintenance.... Elements of the Samsung brand that speak to its extensive brand equity include customer recognition of visual elements such the Samsung logo, as well as recognition of the brand's values such as quality....
3 Pages (750 words) Essay

Marketing in Photography

Branding in corporate and product sectors is similar because it involves creation of a positive image about the brand.... the brand is valued in financial terms and is classified as an asset to the company during the calculation of profits and loss.... the brand, owing to the ability to quantify the value of the brand, can used in the obtaining loans or be bought as an asset.... There are four factors associated with the Brands; these four factors influence the strength of the brand....
3 Pages (750 words) Essay

Blacks Leisure Group Board

Currently the management team of the group is focusing on restoring and, developing and sustaining its competitive advantage.... Hence, for the development and sustenance of a competitive advantage the marketing planner of a company needs to recognize that the advantage an organisation or brand possesses that is meaningful will be copied or improved upon by competitors sooner rather than later (Wilson R.... hellip; The author states that the Blacks Leisure Group can vie for competitive advantage by adopting one of the four generic or the classical strategies, as per its business needs, but in order to develop a sustaining competitive advantage, which is the main goal of the company, it will need much more than a generic strategy....
10 Pages (2500 words) Essay

Creating and Sustaining Brand Equity for LOreal

In the report “Creating and sustaining Brand Equity for L'Oreal” the researcher delves into the strategic disposition of L'Oreal and the issues and challenges confronted by it.... How its internal capabilities suffice to challenge the threats are also discussed.... hellip; The author states that cosmetic industry is research and investment intensive and frequent entry of new players is not possible until they have proper back up of financials and research experts....
5 Pages (1250 words) Assignment

The Global Financial Crisis-Brand Management

Customers cut down on consumption during financial crises, thus brands can initiate measures that take off their minds from the difficulties of consumption and focus them on the worthy features of the brand and co-create value with them.... This strategy takes off the focus of the customers on price and reiterates the commitment of the brand to engage and value customer support (Gelder, p102) Although this paper has discussed two strategies to be used during such situations, there are other strategies that are equally viable....
5 Pages (1250 words) Essay

Influence of Brand Image on Consumer Behavior

When consumers purchase a product that has a high brand image they automatically develop a trust upon the brand and view it to be of high quality (Jamal and Goode, 2001).... The paper "Influence of brand Image on Consumer Behavior" discusses that High brand image brings along with it high expectations.... hellip; Building brand image takes time.... As the number of loyal customers increases in the market, a healthy brand image gets created (Hasan, 2008)....
10 Pages (2500 words) Research Proposal

Answer One Question

This requires the development of a brand that will attract one major customer who in turn secures the longevity of the brand by enhancing its market share.... The success stories of such leading entrepreneurs as Nike, Nestle, Heineken and Vodafone among many other similar entrepreneurships that operate and enjoy profitability globally continue to portray the importance of the target market in marketing and the need to acquire an anchor customer to help position the brand and safeguard its mass acceptance....
4 Pages (1000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us