StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Why Marketing is Everything - Article Example

Cite this document
Summary
This article "Why Marketing is Everything" describes marketing that underwent a historical breakthrough in the 1990s when companies realized there was much importance in concentrating on customers (McKenna, 1991). The world market was reduced to a global village…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Why Marketing is Everything
Read Text Preview

Extract of sample "Why Marketing is Everything"

Through a realization, marketing, which was previously based on turning production volume into money, has transformed into a necessity for the survival of salesmen.

               First-class technology and an increase in competition have so far forced many companies to change their approaches. Instead of concentrating on company profits, successful companies prefer being customer-oriented (McKenna, 1991).   Through this, they believe they can shape their products and attain a competitive advantage. As a matter of fact, being a leader in the market requires a company to own the product. This means businesses are taking up new approaches; knowledge-based and experience-based types of marketing, which incorporates technology in analyzing the market share, customer base, and returns as well as competitors. Take an example of IBM, at the very beginning; it only had about 20 competitors in the computer industry. Currently, it faces stiff competition from 5,000 other companies in the same industry. To remain at the top, IBM has to identify its market share and concentrate on it.

               Marketing has evolved from tricking customers to fully providing satisfactory services to customers. It has become the only successful way of doing business because its sole goal is reaching out to the customers, communicating with them, and ensuring satisfaction. Some U.S. companies however get lost along the way. They fail to control the excitement associated with creating new products and selling them in large volumes to outshine their competitors. Such moves prove suicidal to business growth. Excitement limits the company by focusing on internal affairs while ignoring external events, especially from a customer’s perspective. Overproduction can turn marketing into a very expensive affair especially in places where competitors have already established roots.

In my own opinion, marketing is a continuous process, which requires the keen involvement of both the customers, key stakeholders, and the company management. Failure by any of these parts can result in fatal losses. Companies have to identify what they can comfortably lead in the market instead of being greedy and absorbing every little portion. Competition can submerge them within seconds. It is also important for business entities to distinguish between selling and marketing their products. This is where many go wrong without realizing it.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing is Everything Article Example | Topics and Well Written Essays - 250 words, n.d.)
Marketing is Everything Article Example | Topics and Well Written Essays - 250 words. https://studentshare.org/marketing/1882336-reading-notes
(Marketing Is Everything Article Example | Topics and Well Written Essays - 250 Words)
Marketing Is Everything Article Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/marketing/1882336-reading-notes.
“Marketing Is Everything Article Example | Topics and Well Written Essays - 250 Words”. https://studentshare.org/marketing/1882336-reading-notes.
  • Cited: 0 times

CHECK THESE SAMPLES OF Why Marketing is Everything

Marketing Management: Analysis, Planning, Implementation, and Control

It is from these complications that we have identified a new need of getting everything available to users in a single device.... The product we have come up is called ‘E-Wall' which will help users of technology manage everything from a single place using a single device.... This screen will display everything that a person needs to carry out his or her daily technology related operations.... Basically everything users want will be displayed on the E-Wall and users will be able to control it through a tablet....
12 Pages (3000 words) Essay

The Impact of Internet Marketing in Retailing

Retail marketing is all the activities related to the selling of these products.... This essay "The Impact of Internet marketing in Retailing" discusses the impact of internet marketing in the retail sector.... And while e-marketing has become an important tool for companies, it has its own different effect on each sector.... hellip; Internet marketing can be defined as the marketing of products or services through the medium of the Internet....
6 Pages (1500 words) Essay

Marketing Company of Playcom

This is how marketing is specifically defined in the real world (Boone and Kurtz, 2006; Kotler et al.... The impact of internet on the product mix In today's modern activity of marketing, everything can be remarkably done through the internet.... everything about marketing activity can be possibly conducted online.... Table of Contents Page marketing of Play.... om 2 Introduction 2 marketing of Play.... om 2 Price 3 Promotion 3 Place 3 Product 4 Search engine optimisation 4 The impact of internet on the product mix 4 The issue of Globalisation 5 Conclusion 6 References 7 marketing of Play....
3 Pages (750 words) Case Study

Effect of Cosmetic Marketing on Consumers Individual Self Image

This dissertation "Effect of Cosmetic marketing on Consumers Individual Self Image" perfectly describes that Standard marketing theories based on product design, advertising, and brand awareness-raising are being revised in the current media-obsessed generation.... A review of the recent literature shows that the cosmetics industry is at the forefront of marketing innovations and this study explores exactly what effects this marketing activity is having on the self-image of consumers....
7 Pages (1750 words) Dissertation

Honda Marketing Strategies in USA

At the beginning of everything, it did not look like that a small bike would be able to hold on its own in a market dominated by heavy engine bikes as well as choppers, which catered to a specific crowd which emphasises on staking a claim on the roads with utter dominance.... This paper shall analyse the marketing strategies they deployed in order to become successful in an alien market like the USA....
4 Pages (1000 words) Essay

Traditional Marketing

hellip; In this way, marketing is directed at attracting customers to products or services, using the "functional department-store approach.... raditional marketing is in effect focused on markets and products, giving little consideration to customers - what they want and need, how they buy and when.... Gradually, it was acknowledged that traditional marketing is not suitable for selling relatively low-value products to the broad masses of customers....
12 Pages (3000 words) Essay

E-Commerce Concepts and Technologies

Furthermore, since the scope of the e-marketing is huge, there was a decision to create 3 categories in order to cater all aspects in the function of e commerce, and these are: Business to Consumer (B2C), the Business to Business (B2B), and lastly, the Consumer to Consumer (C2C).... This relationship is important to understand the market place because everything happens in the Internet.... everything is being done, process and submitted, and purchased via Internet....
6 Pages (1500 words) Essay

Marketing is every thing

ccording to Mckenna (1991) the first thing which I understood is Article Review “marketing is everything” By Regis Mckenna Introduction marketing is everything is an exceptionally fascinating article regarding key marketing, its development and battle, and its future.... marketing is everything.... Time of blasting decision and capricious change the new marketing is the reply to these problems.... Though marketing is done in order to compete with one another, it should always be respected by the counterparts....
1 Pages (250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us