StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

E-Businesss Marketing - Essay Example

Cite this document
Summary
1. Any business that engages in electronic commerce instantly becomes an international business. When companies use the Web to create a corporate image, or build a community, they are automatically operating in a global environment. What are some of the obstacles they may encounter and what would be some of the advantages they may receive
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
E-Businesss Marketing
Read Text Preview

Extract of sample "E-Businesss Marketing"

Download file to see previous pages

By doing this an organization faces both the advantages and the disadvantages of conducting business internationally. Advantages include competing with multinational firms and exploiting regions more suited to the products of the firm. The disadvantages include; entering a new country successfully will require studying the culture of the country and adapting to the situation and the potential risk of failing. Security is one of the major issues that are being faced by any organization in the present world.

Internet crime has been one of these problems for organizations doing business on the Internet. Viruses and hacking have become very common, steps to reduce these have been taken and are being taken. An organization doing business online must convince its customers that data transmitted about them while buying online is safe from hackers and alteration. This can be done by formulating a security policy that provides the most secure transactions. A good security policy not only builds trust within the consumers but also helps an organization build a reputable image.

The organization should also be efficient in responding to potential threats that are present before they harm the organization in any way. Importance to systems privacy is given while formulating a security policy as it determines a user's freedom while using Internet to purchase from the organization's website. Integrity is also given importance while formulating a security policy as to avoid policies that might hinder the cohesiveness of different systems that are integrated into the E-Business.

Another major security issue apart from all these is the physical security of the system. Physical security ensures that a system is safe from physical damage and thefts. Ant viruses help organizations in conducting a secure e-business and Fire Walls help control the traffic flow, balancing activities and stopping unexpected actions. Fire Walls also restricts unauthorized access in the systems. A security system that I have recently been exposed to is McAfee Antivirus system that protects the System from viruses, hackers and different potential threats on the Internet. 3. Some of the specific security objectives for protecting Web business assets and customer privacy are: - How do you protect client computers from security threats - How do you protect information as it travels through the Internet communication channel - How do you protect the security of Web server computers Pick any one of these topics to give your discussion contribution.

Protecting Client Computers from security threats is not a very easy task to accomplish but it's the most important one too. Until and unless a client computer is safe it's impossible to conduct e-business with trust. The main threats are hackers

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“E-Businesss Marketing Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
E-Businesss Marketing Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1522178-e-businesss-marketing
(E-Businesss Marketing Essay Example | Topics and Well Written Essays - 750 Words)
E-Businesss Marketing Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1522178-e-businesss-marketing.
“E-Businesss Marketing Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1522178-e-businesss-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF E-Businesss Marketing

E-marketing Business Plan for GlassInfinity

E-marketing Business Plan for Glass Infinity Glass Infinity is the corporate brand name of Google's long-time development program Project Glass.... With the unique nature of this product design, there is the further recognition that Glass Infinity must develop a strong e-marketing business plan.... The following constitutes a strategic e-marketing plan to increase online sales, social media awareness, and online advertising reach....
4 Pages (1000 words) Essay

Strategies for E-Business through Its Maturity

According to the Brand Strategy (2006) article, the e-businesses should start differentiating the services they offer and they need to follow the branding strategy.... As the product life cycle of the e-businesses has begun to reach its maturity stage, there is a decline expected in the sales of these products in the future....
3 Pages (750 words) Essay

Effect of E-Business on Marketing Strategies

E-business has wider possibilities than traditional marketing in terms of business operations.... E-marketing uses bolt-on systems based on the addition of an e-business system as a value added service to existing supply chains.... Similar to traditional marketing, a virtual bookshop allows customers to review product details and analysis, read about the main characteristics and qualities.... In contrast to traditional marketing, a customer sees only an image of the product....
5 Pages (1250 words) Case Study

E-Marketing Strategy-Business Issues

The case study "E-marketing Strategy-Business Issues" states that marketing is a complex and costly exercise and there are both traditional brick and mortar stores and online stores that cater to customers.... This is essentially E-marketing that is less expensive and has a greater reach.... However, a successful e-marketing initiative for extending business online the behavior of the target audience is important....
12 Pages (3000 words) Case Study

Marketing as a Business Orientation

This essay explores the famous marketing orientations: marketing, production, selling, product and the societal marketing concept.... nbsp;… The paper tells that marketing management orientations focus on different techniques, policies and strategies to create value for the customers.... These marketing management orientations are very much famous among the companies and the marketing managers use them for making their marketing strategies....
11 Pages (2750 words) Assignment

Managing Business Marketing Channels & E-Commerce

It is the responsibility of the marketing Managers to ensure that goods get to the right consumer at the right place… They need to develop strategic procedures that help select the right intermediaries.... In addition, the marketing managers need to motivate the intermediaries so that they are clear with the organizations goals and objectives and work towards meeting them.... Managing Business marketing Channels & E-Commerce al Affiliation) The distribution channel is the link between the manufacturer and the customer and involves the necessary tasks to get the product to the customer and the market....
1 Pages (250 words) Assignment

Social Business Networks Within e-Business Marketing

This report analyzes the nature of business networking, the potential, various business models, and it finally discusses the aspects of a successful business networking model.... The methodology uses secondary sources such as journals and books while discussion and findings analyze results.... hellip; Despite the widespread adaption of various business modeling techniques, no research has been performed on its effectiveness....
9 Pages (2250 words) Essay

Marketing as a Business Discipline

This paper "marketing as a Business Discipline" focuses on the fact that in the business world companies must entice customers to buy goods and services in order to increase their sales output.... Due to the importance of optimizing sales, the marketing discipline was born.... nbsp; … marketing is a business discipline that was developed in the early 20th century as the industrial revolution was helping companies thrive in the marketplace....
6 Pages (1500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us